A plugin exposes settings; it does not make decisions. We supply the strategy layer: intent-mapped titles, one clean schema graph, archive discipline, and themes trimmed until vitals pass.
Six workstreams, one senior team, every hour logged.
One SEO plugin configured on strategy, duplicate injectors silenced, settings documented for your team.
Template-level patterns plus hand-tuned money pages, mapped to what each query actually wants.
Categories that deserve to rank get real content; the thin remainder gets noindexed on purpose.
Unused CSS and scripts trimmed per template until Core Web Vitals pass on real mobile connections.
Organization-anchored markup replacing the default scatter, validated and update-proofed.
Decay monitoring, refresh cycles, and briefs that turn the blog into a compounding asset.
Every service on this site bills at the same senior-specialist rate. No packages, no retainers, no lock-ins: you approve a written hour estimate before we start.
EdTech publisher
A 1,400-post WordPress site was its own competition: thin archives, three schema injectors, an 8-second LCP. Rationalization plus refresh cycles doubled organic sessions and put 31 answers in snippets.
More case studiesorganic sessions
LCP
snippets won
“Their briefs turned our writers into a citation machine. Six LLM mentions became forty in two quarters.”
“Technical debt from three migrations, cleaned up with surgical changelists our devs could merge same day.”
“AEO was a buzzword to our board until the before and after answer-box report. Now it is a budget line.”
Twelve straight answers before you ever get on a call.
Whichever one you already run, configured properly, usually. The plugin choice matters far less than the decisions behind it.
Rarely necessary. Per-template asset trimming and image discipline rescue most builder sites; we show the numbers before recommending anything bigger.
Yes: staging-first updates with schema and vitals re-checks, because updates are where markup and speed quietly die.
Through the content strategy service: entity-mapped briefs your writers or ours execute, QA-scored against spec.
Both, including hreflang, per-site graphs, and network-level performance rules.
Audit, plugin rationalization, title architecture, and the top archive decisions, typically 20 to 30 approved hours with before and after evidence.
Every service bills at the same senior rate. You approve a written hour estimate before any work starts, and every invoice ships with a task-level time log. No packages, no minimum retainers, no lock-in contracts.
Senior specialists with 8 or more years in search, supported by our AI search research team. We never hand delivery to juniors or outsource it; the person on your kickoff call is the person in your account.
Most engagements kick off within 2 business days of an approved estimate. Urgent fixes, penalties, migrations, or launch deadlines, can start same-day on request.
Yes. We serve the US, UK, Australia, and the Middle East daily, with overlapping working hours and reporting aligned to your time zone.
A monthly report your leadership can actually read: rankings, answer-box and AI citation coverage, work completed with hours, and the plan for the next cycle. Dashboards on request.
Yes. Because billing is hourly against approved estimates, there is nothing to cancel. Finish the current approved scope, or pause it, and you owe nothing further.
Practitioner guides related to this service.
Plugins expose settings; they do not make decisions. Here is the human strategy layer WordPress still needs.
Page builders drag Core Web Vitals below the line. The fix order that rescues scores without a rebuild.
Theme plus SEO plugin plus review plugin equals three conflicting graphs. Machines trust none of them.
Tell us the goal. We reply within one business day with a plan and a written hour estimate at $45/hr.
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