Schema & Structured Data

The Machine-Readable Layer, Written and Validated

Schema is the closest thing to a direct channel with extraction systems, and most deployments are broken or decorative. We write the full JSON-LD graph, validate every block, and connect it into one entity.

24types audited
31 to 91typical score move
100%blocks validated
$45flat hourly rate
Top rated on Clutch
NDA on request
4.9/5 client rating
97% retention
Senior specialists only

What This Service Includes

Six workstreams, one senior team, every hour logged.

Full Schema Audit

Every existing block inventoried, validated, and severity-ranked, duplicates and conflicts flagged at the source.

Graph Architecture

One Organization anchor with Service, Article, Review, and Breadcrumb nodes connected by ID, not floating.

FAQ & HowTo Deployment

Question markup mirroring visible content at extraction length, the highest-ROI blocks on the web.

Product & Offer Markup

Price, availability, and ratings synced from live inventory for e-commerce rich results.

Rich Results Validation

Every block tested before ship and re-tested after CMS updates, because themes break markup silently.

Before & After Scoring

A schema score with evidence, so the invoice maps to a number leadership can see move.

One transparent hourly rate
$45/hr

Every service on this site bills at the same senior-specialist rate. No packages, no retainers, no lock-ins: you approve a written hour estimate before we start.

Senior specialists only, no juniors on delivery
Written hour estimate before any billing
Weekly time logs with every invoice
Cancel or pause any time
US, UK, AU, and Middle East coverage
Reporting your leadership can read
Start at $45/hr

Proof, Not Promises

Case Study

Meridian Legal

Professional services

Stacked plugins had injected three conflicting graphs and 63 validation errors. Deletion first, then a connected rebuild: score 31 to 91 in ninety days, and 47 featured snippets followed the eligibility.

More case studies
31 to 91

schema score

63 to 0

validation errors

47

snippets won

What Clients Say

“Map pack in three suburbs and the phone actually rings now. Local SEO that behaves like a trade, not a mystery.”
TB
Tom BeckettOwner, Local services
“Their briefs turned our writers into a citation machine. Six LLM mentions became forty in two quarters.”
AK
Aisha KarimContent Lead, B2B
“Technical debt from three migrations, cleaned up with surgical changelists our devs could merge same day.”
NS
Nick SorensenCTO, Marketplace

Schema & Structured Data FAQs

Twelve straight answers before you ever get on a call.

Does schema directly improve rankings?+

It improves eligibility and click-through: rich results, snippets, and AI understanding. Paired with extraction-shaped content, the ranking effects follow.

Our plugin already adds schema. Is that enough?+

Plugins inject defaults and frequently duplicates. The audit almost always finds conflicts, and conflicting markup is worse than none.

Which schema types matter most?+

Eight do most of the work: Organization, FAQPage, HowTo, Article, Service with Offer, BreadcrumbList, Review, and WebSite. We deploy those first, everything else by case.

Can you implement on our CMS?+

WordPress, Shopify, and WooCommerce directly; other stacks get ready-to-merge code with placement instructions.

How often should markup be revalidated?+

Quarterly, and after any theme or plugin update. Eligibility gets revoked silently; the calendar is the only defense.

Do AI systems read schema too?+

Yes. Entity declarations feed how models describe and recommend you, which is why the graph must say one coherent thing.

How does the $45/hr rate work?+

Every service bills at the same senior rate. You approve a written hour estimate before any work starts, and every invoice ships with a task-level time log. No packages, no minimum retainers, no lock-in contracts.

Who actually does the work?+

Senior specialists with 8 or more years in search, supported by our AI search research team. We never hand delivery to juniors or outsource it; the person on your kickoff call is the person in your account.

How fast can you start?+

Most engagements kick off within 2 business days of an approved estimate. Urgent fixes, penalties, migrations, or launch deadlines, can start same-day on request.

Do you work with clients in my region?+

Yes. We serve the US, UK, Australia, and the Middle East daily, with overlapping working hours and reporting aligned to your time zone.

What reporting do I get?+

A monthly report your leadership can actually read: rankings, answer-box and AI citation coverage, work completed with hours, and the plan for the next cycle. Dashboards on request.

Can I pause or stop at any time?+

Yes. Because billing is hourly against approved estimates, there is nothing to cancel. Finish the current approved scope, or pause it, and you owe nothing further.

From the Blog

Practitioner guides related to this service.

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