FAQ

Twenty Straight Answers, No Sales Call Needed

Everything prospects ask before starting, answered the way we would answer on a call: directly, with the trade-offs included.

What is the difference between AEO, GEO, and SEO?+

SEO earns rankings in classic results. AEO wins the extracted answer: snippets, People Also Ask, AI Overviews, voice. GEO gets you cited inside ChatGPT, Claude, Perplexity, and Gemini. They compound, and we run all three.

Which service should we start with?+

If you are unsure, the free audit. It scores all three disciplines, ranks the gaps, and returns a written hour estimate so the first decision is informed, not guessed.

Do you offer packages or subscriptions?+

No. Hourly against approved estimates only. Packages exist to smooth agency revenue; hourly exists to expose effort. We picked the one that favors you.

Who owns the deliverables and accounts?+

You do, always: content, schema, reports, and every account created for the work. Leaving us costs nothing but the goodbye email.

Can you sign an NDA?+

Yes, ours or yours, before any access is shared. White label partners get NDAs as standard.

How do payments work?+

Invoice on delivery against the approved estimate, with the hour log attached. Cards, bank transfer, and the usual rails in USD, GBP, AUD, or AED.

Do you use AI to do the work?+

We use AI for research scale and pattern detection; humans make every decision that reaches your site. Selling you unreviewed generator output would be malpractice.

What access do you need to start?+

Read access to analytics and Search Console for audits; CMS access only when you want us implementing. Least privilege is the default.

How is the free audit actually free?+

It is a scoped teaser: the top findings and the estimate to fix them. If the estimate does not earn your yes, you keep the findings and owe nothing.

Can we talk to a human right now?+

The WhatsApp button reaches a specialist during working hours across our four markets, and the contact form gets a reply within one business day.

What happens in the first week?+

Access setup, baseline capture, and the audit or kickoff sprint you approved. You see logged hours from day one.

Why is the rate so low for senior work?+

Volume, focus, and zero sales bloat. We sell one thing at one price to four markets; the spreadsheet works without inflating it.

How does the $45/hr rate work?+

Every service bills at the same senior rate. You approve a written hour estimate before any work starts, and every invoice ships with a task-level time log. No packages, no minimum retainers, no lock-in contracts.

Who actually does the work?+

Senior specialists with 8 or more years in search, supported by our AI search research team. We never hand delivery to juniors or outsource it; the person on your kickoff call is the person in your account.

How fast can you start?+

Most engagements kick off within 2 business days of an approved estimate. Urgent fixes, penalties, migrations, or launch deadlines, can start same-day on request.

Do you work with clients in my region?+

Yes. We serve the US, UK, Australia, and the Middle East daily, with overlapping working hours and reporting aligned to your time zone.

What reporting do I get?+

A monthly report your leadership can actually read: rankings, answer-box and AI citation coverage, work completed with hours, and the plan for the next cycle. Dashboards on request.

Can I pause or stop at any time?+

Yes. Because billing is hourly against approved estimates, there is nothing to cancel. Finish the current approved scope, or pause it, and you owe nothing further.

Do you guarantee rankings?+

No honest agency does. We guarantee senior execution, transparent hours, and measurable movement on the leading indicators we agree on together, and our 97% retention shows how that works out.

Is there a minimum engagement?+

One hour. Most clients start with a scoped audit of 6 to 10 hours, but a single hour of senior consulting is a perfectly good first order.

Question not here?

Ask it on WhatsApp or the contact form; a specialist answers within one business day.

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