Most WordPress speed problems are theme weight wearing a plugin disguise. Builders ship megabytes of CSS and scripts for layouts using a fraction of it, and every added plugin brings its own assets to the party. The rescue order: measure on real mobile, cache properly, trim unused assets, right-size the LCP image, then defer everything third-party.
An SEO plugin exposes settings; it does not make decisions. Titles, schema depth, and archive handling still need a human strategy, and stacked plugins injecting duplicate markup actively hurt.
Page builders and bloated themes drag Core Web Vitals below the line. Trim unused CSS and scripts, lazy-load below the fold, and measure on a real mobile connection, not your office fiber.
Default category and tag archives leak thin duplicates into the index. Decide which taxonomies deserve to rank, write real intro content for those, and noindex the rest.
This exact method ships inside our client engagements at $45/hr, estimate in writing first.
Start a ProjectPlugins expose settings; they do not make decisions. Here is the human strategy layer WordPress still needs.
Theme plus SEO plugin plus review plugin equals three conflicting graphs. Machines trust none of them.
Most high-intent searches now end in an extracted answer, not a click. AEO is the discipline of being that answer.