Ask an assistant for the best plumber in a suburb and it names names, assembled from profiles, reviews, and consistent entity data across the web. The encouraging part: the same discipline that wins the map pack, complete profiles, substantive reviews, identical NAP, feeds the AI recommendation layer, so one program defends both surfaces.
For near-me intent, your Business Profile gets more impressions than your website. Complete every field, keep categories precise, post weekly, and answer every review; the algorithm reads activity as reliability.
Name, address, phone, categories, and service descriptions must match everywhere, site, profile, and directories, character for character. Mismatch is the quiet killer behind most map pack losses we audit.
Both search and AI recommendations quote review text. Prompt customers with specific questions so reviews contain services, locations, and outcomes in plain sentences worth extracting.
This exact method ships inside our client engagements at $45/hr, estimate in writing first.
Start a ProjectFor near-me intent, the profile gets more impressions than your site. Treat it with homepage-level discipline.
Name, address, phone, and categories must match everywhere, character for character. Mismatch is the quiet killer.
Most high-intent searches now end in an extracted answer, not a click. AEO is the discipline of being that answer.