Pixel the SEO CatAI assistant · typically instant
A growing share of B2B journeys now happens in prompts: define the problem, shortlist tools, compare finalists, validate pricing. Each prompt stage retrieves different content, and brands optimizing only for classic queries are invisible at the exact moment shortlists form. Five customer interviews yield the literal prompts; running them monthly yields the scoreboard.
Buyers now ask AI to shortlist vendors before they ever hit a SERP. Interview recent customers for their literal prompts, run them monthly across platforms, and log who gets named; absence from shortlist prompts is the most expensive invisibility there is.
Alternative-to and X vs Y pages map exactly to how buyers prompt. Written with real specifics, pricing, limits, integrations, they get retrieved constantly and set the frame for every answer about your category.
GPTBot, ClaudeBot, PerplexityBot, and Google-Extended cannot cite what they cannot read. Audit robots.txt and CDN rules for all the current agents, then confirm in server logs that they actually crawl.
This exact method ships inside our client engagements at $45/hr, estimate in writing first.
Start a ProjectAlternative-to and X vs Y pages map exactly to how buyers prompt. Whoever writes them sets the frame.
If it is not measured, it is a vibe. These six numbers turn AI search into a line chart leadership can act on.
Most high-intent searches now end in an extracted answer, not a click. AEO is the discipline of being that answer.